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Brand Designer | Neesh (Freelance)

May 2013 – Present

Independent brand and design practice serving small businesses and founders, run alongside full-time roles

• Led brand and marketing for ORR Cycling, owning positioning, strategy, art direction, web, email, and advertising; created Meta ad campaigns that generated $80K+ in attributed sales within four months of launch
• Increased registrations 21% and grew social ad engagement 98% for Newbreed Jiu Jitsu within 60 days through targeted brand and social campaigns
• Contracted by PivotPath, an Atlanta creative agency, to lead creative on an Atlanta Police Department advertising campaign, developing the messaging and art direction (in progress)
• Partner with clients on whatever they need, from foundational brand systems and identity to campaigns, social, and motion, with work spanning sports, hospitality, food and beverage, retail, real estate, and nonprofit

Senior Graphic Designer | 6AM City Inc.

June 2021 – September 2025

Local media and NaaS company producing national newsletters and city guides across 30+ U.S. markets

• Helped the Creative Director develop the company's branding, then managed it across 30+ markets: deciding how the direction translated to each market, building and maintaining every market's assets, and creating new designs and templates as needs grew
• Led advertising creative for 30+ markets, producing 200+ campaigns a year, doubling ad click-through rates, and contributing to 33% ad revenue growth over four years
• Convinced ownership, alongside the Creative Director, to consolidate 30+ market color palettes into five core colors, arguing that market personality could live in other brand elements
• Evolved the brand's visual language through gradient, texture, type scale, and animation until it became the company standard
• Designed animated ads and motion graphics for email, bringing movement into the company's advertising and newsletter formats
• Built Flipper, a custom Photoshop plugin developed with AI-assisted coding, that batch-generates each market's version of a graphic from spreadsheet data, cutting days of production work down to hours
• Created the 6AM Ad Library, a searchable campaign archive that let sales reps pull examples themselves and saved the design team time on example requests

Apparel Designer & Production Artist | Bay Island Sportswear

January 2019 – August 2020

Licensed apparel company producing graphics for in-house and major retail clients

• Designed 100+ production-ready apparel graphics for major retail clients including MLB, Barnes & Noble, and Old Navy
• Produced brochures, catalogues, and print-ready apparel files for screen printing and embroidery production

Apparel Designer & Production Artist | Southern Tide

September 2018 – January 2019

Premium apparel brand specializing in coastal lifestyle clothing and accessories

• Developed seasonal apparel graphics for t-shirts, polos, outerwear, and accessories aligned with brand aesthetic and seasonal trends
• Created technical production files ensuring accurate color matching and print quality for manufacturing

Production Artist & Designer | Infinity Marketing

October 2016 – November 2017

Full-service marketing and advertising agency

• Collaborated on Comcast Xfinity customer notification materials, managing production workflow for high-volume marketing campaigns
• Designed print ads, digital banner ads, and email campaigns

Bachelor of Fine Arts, Graphic Design | University of South Carolina Upstate

August 2009 – May 2013

Dean's List · President's Honors List